Our strengths

Orizonia is the leading Spanish travel and leisure group. Our company is present in all processes of the travel, leisure and holiday market across six business lines: Wholesale, Retail, Airline, Online, Destination Management and Hotel Divisions. Our retail division, Viajes Iberia, has a network of over 950 offices in Spain and Portugal. We also have six tour operators - Iberojet, Solplan, Viva Tours, Condor, Kirunna and Orizonia Activities-, Orbest our airline, Smilo, our destination management company with a strong international presence in 22 countries and more than 70 destinations and Luabay Hotels & Leisure chain as well as our internet travel agencies Viajar.com and Rumbo.es, in a joint venture with the Spanish group Telefónica. Orizonia – whose shareholders are The Carlyle Group and Vista Capital - has a turnover of more than 2,500 million euros and employs over 5,000 people who offer their services to over 8 million customers annually.

Our goals

We’re currently developing a hotel division within Orizonia for the creation of a product with the goal of catering to the whole tourism market, aiming at leadership in turnover, profitability and quality with the following qualities:

Dynamic, modern, young company with an innovative brand image.
Easily identifiable, different style with a strong ethic of service.
Orientation towards personal development.
Innovation: constant development of new products.
Optimum price-quality balance in mid to mid-high range hotels.
Consistent products, prices and services.
High returns for our investors.

General strategies

Vertical integration in the Orizonia, completing the supply chain
Internationalisation of operations, in accordance with the destinations where the rest of the group generates more business or where there is an interest in opening up new markets.
Marketing and development of a modern, efficient brand taking full advantage of all the possibilities offered by the group.
Positioning based on an excellent price-quality ratio.
Product differentiation based mainly on the management of intangibles (people, services, standards, management processes …).
Modern, efficient, versatile organisation and management.

Why us?

Our product

4 and 5* Hotels and Resorts offering holiday and leisure experiences including:

Optimum price/quality ratio, competitive products in all destinations.
Practical and customer-focused, giving absolute priority to customer service and care.
Each hotel is to have its own personality, depending on the location but keeping to common quality standards and levels of service.
Highly trained and motivated staff, committed to service.
Food and leisure services aimed at the generation of satisfactory experiences for our customers.
Excellent locations in resorts, close to locations of maximum interest and main transport hubs.

If you are interested in your hotel or hotel chain joining Luabay please contact us using this email address: expansion@luabay.com